Privacy and Cookie Policy

Privacy  Policy


Cookies and Data Collection

K-Swiss uses cookies only to allow you to use the website in the most efficient manner. Cookies allow us to enhance and personalize your online browsing and shopping experience. By way of example, our use of cookies enable us to “remember” the items in your shopping cart, recognize you when you return to the site, and collect other non-personal identifiable information to analyze visitor behavior such as IP address, browser type and other unique device identifiers.

If you wish, you may have your computer warn you each time a cookie is being sent, or you may choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our website.

We also work with other companies who use tracking technologies, including web beacons, to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visit to our website and about your interaction with our communications, including advertising and e-mails. If you object to web beacons, you may follow the instructions for deleting existing cookies and disabling future cookies. We will still know how many of our e-mails are opened and we will automatically receive your IP address, a unique identifier for your computer or other access devices, but we will not identify you as an individual.

Sharing Information with Third Parties

Except as described in this Privacy Policy, K-Swiss does not sell, rent or trade any personal information you provide to us online or at our stores, nor do we share such information with third parties. We may disclose personal information about you to third parties who provide services to us and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy.

Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We may need to share personal information with these third parties so that they can perform these services; however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.

In proceeding with your online order, you agree that both your name and address and those of the delivery name and address (if different) will be checked using third parties such as credit agencies. If you are providing a delivery name and address that is not your own, you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing their name and address, you are telling us that you have their permission.

We share aggregated demographic information about our user base with certain business agents and vendors, so that they can provide marketing analysis and advise us on advertising strategies. This information does not identify individual users. From time to time, we also may share non-personal information (such as the number of users who visited the website during a specific time period or who purchased a specific product through the website) with our marketing partners, advertisers and others. This information is usually shared in an aggregated form.

We may release personal information if we believe in good faith that: the law or legal process requires it; if we have been advised by counsel; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of K-Swiss or any of our respective affiliates, business partners, customers or others.

As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or the purchase of online stores or other assets. In such cases, information about customers will likely be transferred. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the privacy policy in effect.

Personal information submitted to or collected through this website may be stored and/or processed in Hong Kong for the purposes described in this privacy policy. By using K-Swiss products and services (including our website), you consent to any such transfer of information outside of your country.

If you would like to opt-out of receiving ads tailored by 3rd party tracking you may choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our website.

Privacy Policy

The privacy of your personal data is important to K-SWISS Global Brands (“KSGB”, "we" or "us") and we want to be transparent in our handling of your personal information. This Privacy Policy (“Policy”) outlines the practices we follow in collecting, securing, using, and sharing your personal information on our websites and where this Policy is referenced or linked to; with our affiliates; and with the third-party service providers we use.


We never sell, rent, or trade your personal information with third parties outside of KSGB, nor do we share your personal information with third parties, except as described in this Policy.


We collect the following types of personal information from and about you.

Contact information

For example, we may collect your name, address, email, telephone number (including your mobile phone number), a unique personal identifier, or an online identifier (like a username).

Demographic Information

For example, we may collect your age, gender, and zip code.

Payment and credit Information

For example, we may collect your credit card number, billing address or ZIP code, bank account numbers, or other financial information.

Information you post

For example, when you leave a review for one of our products or post to any other public area of our websites.

Information you submit

For example, when you contact us through the website or email, submit information to create or update an account, place an order, or make a purchase.

Information from social media

We may collect information you post or data from your social media profile when you post on our social media pages.

Device information

For example, we may collect the type, IP address, operating systems, unique identifiers, and location of devices you use to access our websites.

Commercial Information

For example, we may collect information about products you purchase, obtain or consider and other purchasing or consuming histories or behavior.

Internet or other online activity Information

For example, we may collect information related to your browsing history, search history, and other interactions with our websites or advertisements including the websites you visited before and after our site, and details about the web browser you are using.


We may collect your personal information in several ways, including:


When you perform actions on our websites, correspond with us via email or telephone, or interact with us in other ways, we may collect personal information from you related to or necessary to conduct those activities. For example, when you:

Make a purchase, return, or exchange

Apply for credit as a method of payment

Create a personalized account

Track an order online

Sign up to receive emails or text messages (including offers and sales alerts) from us

Sign up for loyalty, rewards, or similar programs

Participate in promotional sweepstakes, contests, surveys, or other activities

Use our product reviews or related website services and features

Submit a customer service request

Fill out the Contact Us form on our website

Interact with KSBG’s social media pages

Visit our websites

Click on links or advertisements on our websites

Click on links in emails or other messages we send you


We employ standard tools on our website to better understand how it’s used, how it’s performing, and for our own marketing purposes. These tools include common web-based tracking technologies, for example:


A small image embedded in a web page, known as a web beacon or tracking pixel, that allows tracking of access to specific web resources associated with our products, websites, or advertising.


A cookie, or small text file that can be stored by a web browser (on any type of device), that enables tracking of browsers used to access our websites or advertising.


We receive data from third parties providing us with advertising, sales, customer relationship management, digital media, and other services. This data may be combined with, enriched by, or include additional data from relevant third-party services, including:

Social media platforms

Business partners and co-sponsors for our promotions

Advertising networks or service providers

Providers that supplement the personal information we already collected


We may use your personal information for several reasons, including to facilitate:


We use your personal information to when you shop with us on our websites, for example to:

Manage your purchases online at KSGB

Process your orders and returns

Notify you of the status of your transactions

Notify you of problems with the delivery of your items

Manage payments and perform credit checks

Handle complaints and warranty matters for products


We use your personal information to when creating, using, and maintaining a KSGB account, for example to:

Create and manage your personal account

Provide you with your order history and details

Enable you to manage your account settings (including marketing preferences)

Provide you ways to maintain and update your personal information, including your contact details and payment information

Enable you to save items in your shopping cart and offer you size recommendations

Enable you to rate and review the products you have purchased from us


We use your navigation and browsing activity on our website, your shopping history and product reviews, as well as the data you submitted to us through your KSBG account to provide you with relevant information, recommend products, send you reminders of products left in your shopping cart, and send you personalized offers.


We use your personal data to manage your questions, handle complaints and warranty matters for our products, and to provide technical support matters through email, our Contact Us form, telephone, and social media.

We may also contact you if there are problems with your orders.


We use your personal data to send you marketing offers and surveys through emails and text messages and to optimize your experience of KSGB.

We may combine your personal information with other data that we obtain from third parties, to enrich our understanding of your preferences and interests in relation to our products, so that we can send you more personalized marketing materials or to prepare more effective marketing campaigns.


We may use your personal information for other business and commercial purposes, including:

Improving our products and websites

Protecting our rights, protecting your rights or safety, or the safety of others

Investigating fraud, misuse of our services, or other crimes; or to comply with legitimate law enforcement requests

As otherwise permitted or required by law

As we may otherwise notify you


We may share your personal information in several ways, including:


For example, we may share your information within KSGB.

On our websites

For example, we may display product reviews or other information you post to any public area of our websites.

With our service providers

For example, we may share your personal information with shipping and payment processors, companies that provide advertising and marketing services for us, send emails on our behalf, and with other third parties who perform services on our behalf.

With our business partners

For example, we may share your personal information with third parties that provide financial products and services related to our business, including credit accounts, or a third party that co-sponsors a contest or promotion.

With any successors to all or part of our business

For example, we may share your personal information as needed if we merge with, acquire, or are acquired by another business; if we sell our assets; or if we execute a corporate reorganization or other change of control.

To comply with the law or to protect you or to protect ourselves

For example, we may share your personal information when responding to a valid court order or subpoena, governmental or regulatory requests, or as otherwise required by law; when we are investigating or working with law enforcement to investigate potential fraud or other crimes; to facilitate security monitoring, incident response, business continuity, and disaster response processes.

For other reasons we may describe to you


We use anonymized statistical and aggregated data as part of our operations, websites, and advertising. This data is derived from the personal information we collect, receive from third parties, and gather from other places.

Our use of this statistical and aggregated data does not affect your privacy because there is no reasonable way to determine which of that aggregated information can be associated with you.

Additionally, we use this data for our own internal processes to improve, monitor, and measure the performance of our websites and products.


Protecting the confidentiality, integrity, and availability of your personal information is important to us. We have implemented industry standard security technologies including firewalls, intrusion detection and prevention systems, anti-malware protections, multifactor authentication, and monitoring systems to ensure our networks, systems, and data are secure.

Additionally, we employ strong physical, technical, and procedural safeguards to keep your personal information safe, including:

Controlling access to your personal information

We follow a “least privilege” information access model, which means all access must be authorized and limited to the minimum needed for an individual’s role at KSGB.

Monitoring access to your personal information

We regularly review access and activity logs to ensure your personal data is only used according to our Privacy Policy.

Protecting your personal information at rest

All the sensitive information we store is housed within secure facilities and data centers protected by 24x7 access controls, video monitoring, locked storage locations for physical media, strong data encryption, and other techniques appropriate to the sensitivity of that data.

Protecting your data in transit

Communications between your computer and our websites are protected using strong encryption techniques; for example, we use Transport Layer Security (TLS) 1.2 security protocol and only use certificates from trusted Certification Authorities.

Regular security testing

We regularly review and test our security controls to find, correct, and prevent weaknesses. Our safeguards are also assessed each year for alignment and compliance with industry best practices and data security requirements like those outlined in the Payment Card Industry Data Security Standard (PCI DSS).


We will notify you promptly in the event of any breach of your personal data which might expose you to serious risk.


We reserve the right to change, add, or remove portions of this Privacy Policy at any time and without notice.


Please check this page periodically to ensure you are fully informed about our current privacy practices.



Feel free to reach out to us if you have any questions, concerns, or comments related to our Privacy Policy! You can reach us by using the email at: